HEDDINGER & Others

Marketing, advertising and sales are three distinct, but interdependent, competencies.  They comprise the offensive team of any organization and they represent the face of your business.  While they are distinct areas of responsibility, they must be well integrated and work together holistically in order for the organization to thrive.  

 

One attribute they share is that each is part science and part art.  There is information we can know about the techniques employed in each of these competencies, but truly outstanding success usually comes from adding a high degree of art to the expertise.  Any true professional can get the science right.  Only experience and well-honed intuition can get the art right.

 

 

Is your organization as successful as you want it to be? Are you certain that all your offensive players are on the same page?  Do you feel your marketing system (including advertising and sales) is as good as it could possibly be?  If you can answer "Yes" to these questions, there is nothing I can do for you.

 

If, on the other hand, you think that, even in these difficult times, you should be doing better than you are. If there is something missing that you can't quite put your finger on.  Then, we need to talk.

 

For starters, we can do a total assessment of your marketing, advertising and sales operations to see how well each is functioning and how well they interface. Then we can give you a complete report on what we find.

 

Correctly identifying the problem is the necessary first step in improving any activity.